ICMI is part of the Informa Tech Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Discover how apps are becoming as accessible as web browsing, while mobile web is becoming and experiential as apps. The Drum shares how to get ahead of the trend.
Consumers today live on their mobile phones, with more than half of smartphone owners checking their devices within five minutes of waking. So it’s no surprise that most brands are delivering increasingly mobile experiences. But as they do, a new challenge presents itself: apps are becoming as accessible as web browsing, while the mobile web is becoming as experiential as apps. A convergence of web and mobile is occurring, and this report featuring The Drum will cover everything you need to know to get ahead of the trend.
Download your copy to learn:
Offered Free by: TUNE, Inc.
See All Resources from: TUNE, Inc.